HBA Global Expo & Conference provided a strong business-building and educational platform for the cosmetics, fragrance, personal care, and skin care and wellness industries again this year with nearly 16,000 attendees. Audience analysis for the event, which took place from June 28-30, 2011 at the Jacob K. Javits Convention Center in New York, showed: a17% increase in brand manager titles; 15% increase in product development/management titles; and a 12% increase in CEO/owner/corporate management titles.

HBA Global 2011 also saw a 17% increase in attendees who worked for either a marketer, manufacturer, or distributor of cosmetics, fragrance and personal care as well as an uptick in retailers and wholesalers attending the show. Forty percent of the attendees noted that HBA Global is the only trade show and conference that they attend.

Qualified attendees also indicated they are investing again in innovations and product development resources with a reported 10% increase in those being able to approve or recommend suppliers seen at the show; and a 3% increase in attendees who have a $500,000 or more budget to spend on HBA products and services. In 2012, HBA Global Expo & Conference will return to the Javits Convention Center on June 19-21. For more information see www.hbaexpo.com